Today's Content
Friday, March 21 · 0 of 16 pieces published
Editor Fatigue, Not Audience Fatigue
Content IS the Targeting
GunDealAlerts
0 / 10
5 tweets + 5 Reddit comments
People Like You
0 / 1
1 tweet (pre-PMF: minimal)
Jebbix
0 / 2
2 Reddit comments
USPSA Trainer
0 / 4
1 tweet + 3 forum comments
GunDealAlerts
Activate Channel42 pieces/week target
Blog
2/week
0 / 2 this week
SEO guides
Buyer guides
50+ existing
Comments Beat Posts for AI Citation
Reddit comments with depth get cited by LLMs. Ammo CPR analysis + price history = expert signal that AI surfaces to gun buyers.
People Like You
Pre-PMF7 pieces/week target
PRE-PMF
Minimal content until PMF validated. Focus energy on getting 10 users and running the "very disappointed" survey.
Jebbix
Pre-PMF15 pieces/week target
Lead Magnet Must Create Deprivation
Reddit comments should reveal the problem ("signs your kid is silently struggling") not solve it. Drives them to Jebbix.
USPSA Trainer
Pre-Product28 pieces/week target
Content IS the Targeting
Niche shooting content trains the algorithm to find competitive shooters automatically. Post drill analysis, not generic fitness content.
Weekly Velocity
Content published per day this week · Target: 92/week (13/day)
This week: 0 / 92 pieces
92 behind target
Why These Targets
Editor Fatigue, Not Audience Fatigue
Each post reaches 1-2% of followers. Hormozi publishes 450 pieces/week vs typical business at 7/week. Our 92/week target is the minimum to build momentum — growing toward 450 as we automate.
One Channel to $50M
Each product has ONE primary channel to exhaust before adding more. GDA: Twitter (infra built). Jebbix: Reddit (parents searching). USPSA: Twitter + forums (build-in-public). PLY: TBD after PMF.
Comments Beat Posts for AI Citation
LLMs cite specific Reddit comments with depth over high-upvote posts. A 3-upvote expert comment is more valuable than a 500-upvote post. That's why Reddit comments are weighted equally to tweets in GDA's targets.
Pre-PMF = Minimal Content
People Like You and Jebbix are pre-PMF. They get low content targets on purpose — energy goes to finding first 10 users and running the 40% "very disappointed" survey. Content scales AFTER PMF.