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Focus: GunDealAlerts
Highest ROI right now — full Twitter infrastructure built, 50+ posts ready, zero activation cost
Activation Beats Acquisition One Channel to $50M
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Content Velocity (wk)
Target: 50/wk min
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Tests Running
Target: 5/wk
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Activation Rate
Signup to active
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PMF Score
Gate: 40% "very disappointed"
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Speed to Lead
Target: <60 sec

Next Best Actions

Every action backed by a proven marketing edge

1
Activate Twitter auto-posting GunDealAlerts Twitter 15 min
Enable existing bot infra. 50+ blog posts ready for automatic threads. Zero new code needed.
Activation Beats Acquisition 90-95% of failure is activation, not acquisition. LogMeIn: $10K to $1M/mo from fixing activation alone.
2
Batch-schedule 50 blog post threads GunDealAlerts Twitter 30 min
Convert all existing blog guides into scheduled Twitter threads. 3-5 per day for 2 weeks of content runway.
Editor Fatigue, Not Audience Fatigue Each post reaches 1-2% of followers. Hormozi does 450/wk vs typical 7/wk = 100x reach gap.
3
Write 10 deep comments on r/gundeals GunDealAlerts Reddit 45 min
Expert-level deal analysis comments. Price history context, comparison to recent deals, ammo CPR breakdowns.
Comments Beat Posts for AI Citation LLMs cite specific Reddit comments with depth. 3-upvote expert comment > 500-upvote post.
4
Run PMF survey with beta testers People Like You PRE-PMF GATE 20 min
"How would you feel if you could no longer use People Like You?" Need 40%+ "very disappointed" before ANY growth spend.
40% "Very Disappointed" Gate Prevents scaling products nobody wants. Gate ALL acquisition spend on this metric.
5
Geo-fence launch to one university People Like You PRE-PMF GATE 2 hrs
Pick ONE campus community. Hit 40% penetration there before going broad. Broad launch = guaranteed failure for network effects.
Geo-Fence One Community Network-effect products must achieve critical density locally first. Broad = never enough anywhere.
6
Test 10 lead magnet names for parent guide Jebbix Reddit 1 hr
Same content, 10 different names. "Is Your Kid Quietly Failing?" vs "Grade Tracker for Busy Parents" vs 8 more. Measure clicks per name.
Naming Beats Content Lead magnet headline determines engagement more than content quality. Test names, keep content constant.
7
Build-in-public: share skill graph design USPSA Trainer Twitter 20 min
Post the weighted skill graph visualization. Shooters love seeing the science behind training. Thread with drill-to-skill mappings.
Content IS the Targeting Niche content trains the algorithm to show it to the right people automatically. No targeting needed.

Product Stages

No growth actions until PMF gate passes

GunDealAlerts
Activate Channel
Primary: Twitter Followers: 0 Posts: 0
PMFActivateVelocityScale
People Like You
Pre-PMF
Primary: TBD (geo-fence first) PMF: Not measured
PMFActivateVelocityScale
Jebbix
Pre-PMF
Primary: Reddit PMF: Not measured
PMFActivateVelocityScale
USPSA Trainer
Pre-Product
Primary: Twitter Strategy: Build-in-public
BuildPMFActivateScale
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Edge of the Day

Testing Velocity Beats Testing Quality
260 fast tests annually outperforms 12 elaborate ones. Probability of breakthrough increases with shot volume, not shot precision.
Apply to your products
You have 0 tests running across 4 products. Start with GunDealAlerts: test 5 different tweet formats this week (deal alert, thread, poll, image card, reply thread). Measure engagement per format.
Category: Hidden Causal Lever · 1 of 63 edges

This Week

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Actions executed
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Content published
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Tests started
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